Spectrum Science
Associate Director, Paid Social
Senior Paid Social Strategist
Spectrum Science is an independent, full-service agency with end-to-end capabilities across integrated marketing, communications and media. As Associate Director of Paid Social, I played a central role in developing and executing integrated paid social media campaigns for a diverse range of clients, including top pharmaceutical companies, personal care products, and clinical trial recruitment. Managing budgets of up to $100K per month, my responsibilities included leading strategy development, planning and pitching to clients, full in-platform execution/optimization, multi-million-dollar budget management, and client-facing reporting.
Good Apple
Paid Social Strategist
Assistant Paid Social Strategist
Good Apple is an independent, full-service media buying agency, with clients across the retail and pharmaceutical spaces. My role at Good Apple gave me an advanced understanding of the paid social landscape, allowing me to develop a robust baseline knowledge of the work I do today. Because many of my clients at Good Apple were retail and e-comm focused (ex. S’well, Dollar General, Treasury Wine Estates) I was able to gain experience across a wider variety of platforms and beta-tested placements, playing a key role in many client firsts. Highlights of my work include executing a client’s first influencer, lead generation, and Pinterest paid campaigns, as well as a retail client’s first Snapchat AR lens and Reddit Category Takeover.
Wiley
Marketing & Paid Social Intern
As a summer intern at Wiley after my junior year of college, I got a taste of what it is like to work in-house in social media. Wiley is an American publishing company that focuses on academic publishing and instructional materials. During my time there, I conducted a full-scale competitive analysis report detailing how competitor publishing companies utilize their social channels. I also wrote copy and scheduled/published content across all Wiley channels.
AGAIN Interactive
Social Media Intern
AGAIN Interactive is a boutique digital marketing agency that provides data management, content development, digital strategy, and web design services. As Social Media Intern for the Summer of 2018, I gained hands-on experience in writing copy, community management, and monitor/response efforts across social platforms. I assisted in planning and scheduling creative content for various social channels, ensuring alignment with client goals. Additionally, I played a key role in supporting a client’s first brand ambassador program, helping with outreach and coordination to build strong brand partnerships.